Top SEO Tools

Top SEO Tools are a vital component when performing advanced search engine optimization techniques.

SEO Tools utilised by an experience and professional SEO Company will provide outstanding results.

    

Web CEO:

Web CEO is the most complete SEO software package on the planet; plus, our SEO software offers more for free than any other software package or suite for SEO. 

Sitemap Generator:

Sitemap Generator is an excellent tool for creating RSS Feeds 

SEO Text Browser

SEO Text Browser allows you to see your website as search engines see it.

Search Engine Spider Simulator:

 This tool Simulates a Search Engine by displaying the contents of a web page exactly how a Search Engine would see it.

Google Sitemap Generator:

This tool creates Google sitemap's in the correct XML format.

Domain Tools:

Domain Tools supports many other types of searches besides whois records.

SEO Digger:

Essentially it’s a reverse search engine of sorts that will show you the keywords a URL ranks for.

Website Grader:

Website Grader is a free seo tool that measures the marketing effectiveness of a website.

SEO Elite:

Your website or product's profitability and success is directly dependent on how much traffic, targeted traffic, you get.

Seo quake:

Seo quake is a powerful tool for Mozilla Firefox and for Internet Explorer, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites.

SEO Techniques

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector.

Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.

The are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost.

Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours, keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index. These methods are often used by "so called" SEO companies offering services at very, very cheap rates.

The Development of your Internet Marketing Strategy is an ongoing process, when optimizing for natural relevant search engine results. The SEO specialist will become an integral part of the Marketing Team.

Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

Key factors to combine within the SEO Project Plan are as follows;

1.Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.

2.Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic

3.Host Location - If your attracting UK business host in the UK.

4.URL Names - include relevant keywords - unique to each page.

5.Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.

6.Navigation Structure - Keep it simple.

7.Meta Tags - Title and Description. - Unique detail for each page, related to page content.

8.H1 Tags - Use for the short on page content description.

9.H2 and H3 Tags- Use for Headings for sub category's within the Content

10.Page Content - Critical Component.

11.Internal Keyword Link Strategy - Use targeted keywords to link between pages.

12.Keyword Visibility - Within page Content.

13.Image Alt Tags - Helps with Accessibility.

14.Privacy Policy - Assures trust and confidentiality.

15.The site should confirm to the W3C standards.

16.Create and submit sitemap's - formatted in either .xml -.htm - .txt.

17.Create and submit RSS feeds to relevant feed directory's

18.Create and submit Articles

19.Find relevant websites within the same market sector or niche and form a link partnership.

20.Submit your website to relevant or industry related directory's.

21.A link exchange should be formed by utilising relevant keyword Anchor Text.

22.Utilise relevant Social Networks and Forums related to your Market Sector.

23.Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Search Marketing Company's require an understanding of logical information processing, this article is a primary example of the organic optimization services provided by WebPageOne Solutions.

META KEYWORDS

Making efforts to optimize a site is great but what counts is how search engines see your efforts. While even the most careful optimization does not guarantee tops position in search results, if your site does not follow basic search engine optimisation truths, then it is more than certain that this site will not score well with search engines. One way to check in advance how your SEO efforts are seen by search engines is to use a search engine simulator.

Spiders Explained

Basically all search engine spiders function on the same principle – they crawl the Web and index pages, which are stored in a database and later use various algorithms to determine page ranking, relevancy, etc of the collected pages. While the algorithms of calculating ranking and relevancy widely differ among search engines, the way they index sites is more or less uniform and it is very important that you know what spiders are interested in and what they neglect.
Search engine spiders are robots and they do not read your pages the way a human does. Instead, they tend to see only particular stuff and are blind for many extras (Flash, JavaScript) that are intended for humans. Since spiders determine if humans will find your site, it is worth to consider what spiders like and what don't.

Flash, JavaScript, Image Text or Frames?!

Flash, JavaScript and image text are NOT visible to search engines. Frames are a real disaster in terms of SEO ranking. All of them might be great in terms of design and usability but for search engines they are absolutely wrong. An incredible mistake one can make is to have a Flash intro page (frames or no frames, this will hardly make the situation worse) with the keywords buried in the animation. Check with the Search Engine Spider Simulator tool a page with Flash and images (and preferably no text or inbound or outbound hyperlinks) and you will see that to search engines this page appears almost blank.
Running your site through this simulator will show you more than the fact that Flash and JavaScript are not SEO favorites. In a way, spiders are like text browsers and they don't see anything that is not a piece of text. So having an image with text in it means nothing to a spider and it will ignore it. A workaround (recommended as a SEO best practice) is to include meaningful description of the image in the ALT attribute of the <IMG> tag but be careful not to use too many keywords in it because you risk penalties for keyword stuffing. ALT attribute is especially essential, when you use links rather than text for links. You can use ALT text for describing what a Flash movie is about but again, be careful not to trespass the line between optimization and over-optimization.

Are Your Hyperlinks Spiderable?

The search engine spider simulator can be of great help when trying to figure out if the hyperlinks lead to the right place. For instance, link exchange websites often put fake links to your site with _javascript (using mouse over events and stuff to make the link look genuine) but actually this is not a link that search engines will see and follow. Since the spider simulator would not display such links, you'll know that something with the link is wrong.
It is highly recommended to use the <noscript> tag, as opposed to _javascript based menus. The reason is that _javascript based menus are not spiderable and all the links in them will be ignored as page text. The solution to this problem is to put all menu item links in the <noscript> tag. The <noscript> tag can hold a lot but please avoid using it for link stuffing or any other kind of SEO manipulation.
If you happen to have tons of hyperlinks on your pages (although it is highly recommended to have less than 100 hyperlinks on a page), then you might have hard times checking if they are OK. For instance, if you have pages that display “403 Forbidden”, “404 Page Not Found” or similar errors that prevent the spider from accessing the page, then it is certain that this page will not be indexed. It is necessary to mention that a spider simulator does not deal with 403 and 404 errors because it is checking where links lead to not if the target of the link is in place, so you need to use other tools for checking if the targets of hyperlinks are the intended ones.

Looking for Your Keywords

While there are specific tools, like the Keyword Playground or the Website Keyword Suggestions, which deal with keywords in more detail, search engine spider simulators also help to see with the eyes of a spider where keywords are located among the text of the page. Why is this important? Because keywords in the first paragraphs of a page weigh more than keywords in the middle or at the end. And if keywords visually appear to us to be on the top, this may not be the way spiders see them. Consider a standard Web page with tables. In this case chronologically the code that describes the page layout (like navigation links or separate cells with text that are the same sitewise) might come first and what is worse, can be so long that the actual page-specific content will be screens away from the top of the page. When we look at the page in a browser, to us everything is fine – the page-specific content is on top but since in the HTML code this is just the opposite, the page will not be noticed as keyword-rich.

Are Dynamic Pages Too Dynamic to be Seen At All

Dynamic pages (especially ones with question marks in the URL) are also an extra that spiders do not love, although many search engines do index dynamic pages as well. Running the spider simulator will give you an idea how well your dynamic pages are accepted by search engines. Useful suggestions how to deal with search engines and dynamic URLs can be found in the Dynamic URLs vs. Static URLs article.

Meta Keywords and Meta Description

Meta keywords and meta description, as the name implies, are to be found in the <META> tag of a HTML page. Once meta keywords and meta descriptions were the single most important criterion for determining relevance of a page but now search engines employ alternative mechanisms for determining relevancy, so you can safely skip listing keywords and description in Meta tags (unless you want to add there instructions for the spider what to index and what not but apart from that meta tags are not very useful anymore).

Search Engine Spider Simulator

Search Engine Spider Simulator Enter URL to Spider

SEO Tips for On-page Success

When it comes to on-page SEO, some tactics are just WAY too obvious. You're going to bold your keyword 3 times? Really? I'm sure Google will never find out how to overcome such advanced tactics *rolls eyes*.

 Let's be clear about one thing – if you practice SEO then you are trying to game the search engines. Even if your tactics are ethical and legal, you've never spammed a site or person in your life, you're still trying to game the search engines. With that in mind, approach your on-page optimization in a less obvious way.

These days it's all about being subtle with your optimization tricks and techniques.

 Tip #1 Pretend Google is a Person 

Sometimes we get wrapped up in optimization techniques and lose focus of the basics. Take a look at a piece of content you recently tried to rank. From the perspective of a person, is your article completely relevant to your keyword? Pretending Google is a person or writing like your handing your page to someone for review is a good tactic for keeping your content relevant. If you don't think your content is great result then why should Google?

 Tip #2 Define Your Keyword

This is a tip I got from Neil Patel about approaching the way you optimize your content. The idea is that you write like you are providing a definition of your keyword. This will help you in your content creation by giving you a simple way to structure and design your writing with SEO and relevancy in mind. Even if your keyword is a few words long and contains some verbs you can still use this approach in creating content that is very whole and centered around your keyword.

Tip #3 Keep Consistent Meaning

It's important that you don't just begin and end your article with attention to your keyword. After finishing, take a good look at what each block of content is about. Google actually might consider the relevancy of individual parts of the content and you want each part to seem equally relevant. This doesn't mean to put your keyword in every paragraph. Rather, keep a more holistic view of your article and its contents so that you can make less obvious adjustments.

Tip #4 Use Similar Terms 

You can use a tilde (this squiggly thing ~) in order to find Google-recognized synonyms. For the most part, Google understands and recognizes synonyms the same way you and I do. However, the search is a good idea because it will provide you insight into exactly which terms are being considered and used as synonyms.

Tip #5 Link to Relevant Sources

I'm sure you've been told before to link out to other sources… but seriously do it! When linking out, before even considering SEO simply consider your readers. If you reference another article or some resource link to it, that's just good writing.

The common fear with linking out is the loss of PageRank. Just forget about PageRank! I've written posts before with DOZENS of DoFollow outbound links and haven't noticed any negative effects. That page also is having problems gaining rankings.

If you're still trying to sculpt your PR and bold your keyword, well, welcome to 2012. Stop trying to game the search engines so aggressively and make your optimization more passive. Keep semantics in mind and assume Google can read your article like a real person.

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