What is Search Engine Optimization?
SEO
is the process of optimizing your webpage so that it receives free,
unpaid or organic traffic from Search Engine. It is an incremental
process and often consists of small modification to your webpage.
10 SEO tips for Year 2013
1. Keyword in Domain name – If you are interested in some specific field like SEO make sure you include keyword in your domain for example seotips.com.
2. Keyword in Post Url-
Always change your post permalink if there is no keyword in the Url,
blogger and WordPress by default adds title as the permalink. If you
don’t see title of the post in the Url, then you need to change your
permalinks option.
www.ebuzznet.com/basic-seo-tips-for-beginners/ is better than www.ebuzznet.com/post-99
3. Keywords in Title tag,headings, meta description and in Body-
Use at least one keyword in title tag, headings and meta description.
Don’t use too many keywords in body, you can also use keywords in
subheadings. If you are on WordPress self hosted blog you can use “WordPress SEO by Yoast” plugin to automate all above tasks.
4. Optimize Images-
Add alt tags and title in all of your images and make sure to optimize
the size to cut the server load. For WordPress you can use Smust.it
plugin to automate this task and for other platform you can use
standalone software like Gimp or XnConvert. Reducing the image size
without compromising its quality is called as lossless optimization and
thus reduces the loading time of your website, Since Google has
incorporated Site speed in ranking of Search Results.
https://www.youtube.com/watch?v=421aTJI2Nxc
5. Interlinking-
Interlink all your related post, make sure your link contains keyword.
Don’t link too deep and same keywords more than two times. If you are
linking to other website (outbound links) always make sure that site you
are linking to is a “Good Site”, don’t link your website to spam sites.
Must Read: Things You Should Know Before You Do SEO
6. Optimize your Website/blog-
It is proven that decreasing the loading time of your website/blog is
directly affects the number of visitors/pageview. Best practice is to
not exceed 100k page size and reducing unnecessary scripts and meta tags
from WebPage. You can use Google Page Speed tool to
check your website speed and it also suggest what action should be
taken to optimize website. To optimize your Website you can use W3
Total Cache WordPress Plugin.
Page Speed Score of Ebuzznet is 84/100
7. Submit your website/blog to Search Engine/Directories-
Create Google Webmaster and Analytics account submit your website
including sitemap, track your rankings and other details. Submit your
website/blog to Bing and other Search Engine like Baidu, Yandex etc.
Listing your website in DMoz can take more than a year but if you
succeed, then it will boast your overall ranking. If you can’t wait then
go for Yahoo paid listing which charges around 299$. There are many web
directories where you can list your website free of cost.
Click here to Submit your website to free and paid directory
8. Easy Navigation
– Make sure user can navigate your website without any problem,include
two sitemaps one for visitors and other for Search Engines. Use
breadcrumbs for internal sitemaps and Xml sitemaps for Search Engines.
Must Read: SEO In Your Web Design
9. Quality Contents
– Provide quality contents to your visitors, engage visitors and
decrease bounce rate of your website. Don’t copy other’s work, write
fresh contents,easy to read and primarily for your readers not for
Search Engine.
Content is King But SEO is Queen
10. Social Network- Create Social Profile on various Social Network such as Facebook, Twitter, Google+, LinkedIn etc and daily share your post/article’s on these Social Network. Make sure you put your domain name in Social Network Profiles.
There
are many SEO TIPS For 2013 But top ten are listed above, if you have
any other tips you can share with us in the comments below. In mean
while feel free to explore rest of our Blog.
Bonus Tip
11. Business Listing
– Add your Business Website on Google Maps or FourSquare and make sure
you update them regularly, this will improve your local SEO.
Latest Updates
12. Contact Us – Have
you added Contact Us page on your Website, if not then add it, make
sure you add full address and mail id to contact us page. Search Engine
gives priority to websites with necessary pages like contact us, privacy
policy, disclaimer etc. Add same mail ID in contact us page which is
given on domain Whois Info or email id which is used to register that domain.
13. Domain Registration - If
you are serious about your website then register or extend domain name
for 5-10 years, its because Search Engine keeps track of domain
registration length. Search Engine gives priority to domain name which
are registered for long period of time.
14. SSL -
If you are having eCommerce site then adding a SSL Certificate will
increase your site’s ranking as compared to other eCommerce site
without SSL. Search Engine gives priority to SSL certified eCommerce
sites.
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